Media Kit · Updated August 2026
Coach Roger
The AI wellness coach with a warm voice and no judgment. Everything on this page — copy, logos, colors, screenshots — may be used when writing about or featuring Coach Roger.
Boilerplate
Short (~40 words)
Coach Roger is an AI wellness coaching app for adults. It pairs
daily mood check-ins, journaling, gentle movement, and meal
awareness with Roger — a warm, voice-first AI coach who remembers
what matters to you. Built by The Insanely Wicked.
One-liner
Coach Roger is the AI wellness coach who actually remembers you —
gentle daily check-ins, movement, nourishment, and a voice to talk
it out with.
Fact sheet
| Product | Coach Roger — AI wellness & mindfulness coaching app |
| Developer | The Insanely Wicked — a digital studio in Rockford, Illinois (theinsanelywicked.com) |
| Founder | Michael Gardner, founder & developer |
| Launched | 2026 |
| Platforms | Web app (installable PWA) at coachroger.app · Android app in closed testing on Google Play |
| Languages | 8 — English, Spanish, Chinese (Simplified), Hindi, Japanese, Korean, Portuguese (Brazil), German |
| Audience | Adults 18+ |
| Free tier | Mood check-ins, journaling, workouts, meal logging, the full video library, 7-day progress view, blog & guides |
| Premium | $24.99/month or $191.99/year (both with a 3-day free trial), or $399 lifetime. Unlocks unlimited conversations with Roger, the community, meal photos and planning, and full history. |
| Positioning | A general-wellness companion — not a medical service, therapy, or crisis resource. In the U.S., call or text 988 for crisis support. |
| Press contact | support@coachroger.app |
What makes it different
- Roger remembers. The coach keeps short, member-controlled notes about what you share — a goal, a situation — and carries them into future conversations. Members can see and delete everything he remembers.
- Voice-first. Conversations are built to be spoken, not just typed — Premium members hear Roger in a natural AI voice.
- Awareness without shame. Meal logging with no calorie scolding, movement that meets people where they are, and streaks that forgive a missed day.
- Honest about what it is. A wellness companion for everyday life, with clear signposting to real crisis resources when something is beyond an app.
Brand colors
Typography: Outfit for headings, Inter for body text, Playfair Display for editorial moments.
Logos
Right-click any image → “Save image as…”. Please don’t stretch, recolor, or add effects.
Feature graphic
Screenshots
App screens, portrait. Phone-resolution versions (1080×1920) are linked under each.
Find Coach Roger
| Website | coachroger.app |
| facebook.com/coachroagerapp | |
| @coachrogerwellness | |
| Threads | @coachrogerwellness |
| X | @coachrogerapp |
| TikTok | @coach.roger.ai.wellness |
| pinterest.com/coachrogerapp |